Dear Reader,
Did you know that the 19th amendment was the women's suffrage amendment? Probably. (That's the fact of the week, and it has nothing to do with the US History course I'm taking at the moment, at all). Women were one of the most underrepresented groups in history. Nowadays, it's impossible to walk around a city and not see advertisements geared towards women. Women represent such an important target market because they not only have their own purchasing power, they also influence the buying decision of the entire household. Additionally, women tend to respond to marketing and advertising techniques in different ways that men do, which makes for interesting studies and even more interesting ad designs. However, before womanhood, every girl must go through being a teenager. Although many have got the art of marketing to women down to a T, there are not many who can say the same about teenagers. Often labeled as one of the hardest groups to market to, ads towards teens can end up disastrous or way off target. This is something that (as a teenager), I am especially interested in.
This past week, I finished my Original Work. It was a packaging study over Band-Aids marketed specifically at teenagers. I won't go into too much details because you can find it in this blog under the "research" tab, but basically I interviewed a small group of teenagers in order to gather qualitative data about how they reacted to package design. This means that I was more interested in subjective consumer taste rather than in objective statistics like ideal font size or something like that.
These next couple weeks are going to be less hectic than this week was, but it's actually going to be the calm before the storm. Final Product is looming ahead, along with more things like 30-minute speech preparation. Wish me luck.
Until next week,
Eileen Bau
