Dear reader,
The posts below were all written over the course of the last academic year (2014-2015). They chronicle my journey in the marketing/advertising field through the Independent Study & Mentorship program and they showcase the culmination of an entire year's work. If you would like to see last year's blog in its entirety, which I highly advise, please click here.
This year, I will complete the program once again. Using the insight, experience, and knowledge I gained through the program and my mentorship last year, I aim to achieve an even deeper perspective in the marketing field. I am shifting my focus: last year, I had the chance to experience Slingshot LLC (an ad agency) behind-the-scenes with my mentor Scott Eagle, an account supervisor. This year, I hope to round out my education by learning from professionals who are more client-side. I will still maintain a focus on learning about marketing strategy and branding, but from a new point of view.
The rest of this website is the continuation of my story. Thank you for letting me share it with you.
Regards,
Eileen Bau
