1. Different Job Titles:
a. Marketing Manager: $119,480
b. Advertising Manager: Bachelor's Degree and 2 years field experience, Avg. $: $71,892
c. Advertising Sales Director: Bachelor’s Degree and 5 years field experience, Avg. $: $113,434
d. Brand Manager: Bachelor’s Degree and 4 years field exp., Avg $: 93,532
e. Marketing Consultant: Bachelor’s/Master’s Degree, Avg $: $92,100
f. Branding Consultant: Bachelor’s Degree, Master’s Degree, $ Range: $32,301 to $74,128
g. Public Relations Manager: $95,450
h. Promotions Manager
2. Education/Training Required: Bachelor’s Degree, MBA (adds ~$2,000-$7,000) or Master’s Degree, the higher degree an individual has, the more likely a higher salary
b. Optional: Certification from The Public Relations Society of America
c. The Professional Researcher Certification (PRC) from The Marketing Research Association
d. The Professional Certified Marketer (PCM) credential from the American Marketing Association (AMA)
3. Professional Organizations
a. American Marketing Association (https://www.ama.org/Pages/default.aspx)
b. Business Marketing Association (http://www.marketing.org/i4a/pages/index.cfm?pageid=1#.U_4xA8W-2So)
c. Mobile Marketing Association (http://www.mmaglobal.com/)
d. Word of Mouth Marketing Association (http://www.womma.org/)
4. Expected Salary: (http://marketingsalaries.com/)
5. Terminology: here
6. Job Market conditions: According the BLS, the demand for marketing jobs grows at roughly the same rate as other occupations, but it varies depending on the type of specialized marketing. More relevant marketing sectors, such as social media promotion, have seen considerable growth in recent years.
Job Outlook Comparison Through 2022
● Sales Management—8 percent, as fast as average
● Public Relations Management—13 percent, as fast as average
● Advertising Management—12 percent, fast as average
● Market Research Analyst – 32 percent, much faster than average
● Marketing Management—13 percent, as fast as average
Source: U.S. Bureau of Labor Statistics’ 2014-15 Occupational Outlook Handbook
7. Related Areas: Copywriting, Creative writing, Economics, Political science, Psychology, Mass communication, Public Relations
Additional Questions:
Additional Questions:
8. The difference in Corporate vs. Small Business Marketing?
9. What sort of refined marketing skill set that I want to have?
10. Best Colleges to graduate from with alumni in Marketing?
11. The balance of Marketing Science vs. Creative Marketing I would like to have in my career?
