In the Lord of the Rings world, Hobbits do a thing called second breakfast, which is exactly what it sounds like: they eat another breakfast, a couple hours after the first one. This week in ISM has been my second breakfast.
Rather than consume biscuits or sip tea, I've been digesting my second course of information. Last week's information was all about image professionalism (the post is here); this week's is intellectual professionalism.
I already have some background experience with marketing. I've been an active member of DECA for the past two years. DECA is a marketing/business club for students. I've won international competition one year and been an international finalist the other (More on that here). I have a working knowledge of the basics, but I have not yet truly had a chance to apply my knowledge in real life.
I know that in order to succeed in the real world, I'm going to have to know more than a list of vocabulary terms and techniques. This week, I have completed my first Research Assessment (will link it here when posted). Basically, I find an authentic resource that contains information about Marketing which I haven't learned before, then write a short summary and analysis of what knowledge I've gained from my research.
It sounds simple, but it is invaluable. By the end of the year, I will have compiled a vast amount of knowledge. Piece by piece, I will build myself a kingdom.
Other research I have been doing includes compiling a contact list. This contact list consists of professionals whom I have taken an interest in, and that I wish to conduct informational interviews with. Doing this has actually aided me in gaining a clearer view of exactly what sort of position withing the Marketing/Advertising field I aspire to attain. I have found out that the following list appeals to me (not listed in any order of preference):
-Brand Strategist
-Marketing Director (eventually)
-Creative Strategist
-PR specialist
This list will likely grow as I further my studies.
I'm also still preparing myself for interviews. Although I have previously been trained, I can always improve.
One does not simply walk into an interview.
Until next time,
Eileen Bau
