Dear Reader,
The average human has twenty four ribs in their ribcage, twelve per side, as even as day and night, which also have twenty four hours in them. The ribcage, as I'm sure you know, is especially important because it protects the heart. It's kind of weird, isn't it? Who decided a bone cage was the best way to protect one of the most important parts of the body?
Ribs were meant to take hits. It's kind of unavoidable really - everyone's bound to take some sort of damage to their torso sometime over the course of their lives, whether it's because they're a boxer or because they're clumsy. In a way, what I'm doing right now with ISM is kind of life constructing myself a ribcage - except to protect not just my heart, but myself. Even though I've definitely chosen Marketing as my career field, you never know. Things change, and people change, and that's scary. Hopefully, by gaining real-world experience through ISM into the marketing/advertising field, I'll be able to protect myself from whatever uncertainty the future holds, because I'll already be a step ahead of everyone else in the game.
This past week was Spring Break (yay!). Because I didn't have to go to school, my mentor visit this week was especially long. I had the privilege of staying at the ad agency for 6-ish hours. During these 6 hours, I got to see what a "typical" day looked like for my mentor (although he assures me that there isn't really such a thing in the advertising field), and I made lots of headway on my Final Product. My mentor provided me with access to Iconoculture, which is like a database on current consumer trends, with reports written by marketing researchers on what the general populace is up to. I found this fascinating, because not only is it another possible job option, it's also a great place to get ideas from. I learned about new trends in the consumer market that allowed me to brainstorm possible new marketing strategies for my advertising campaign.
This next week, I'll be focusing on getting back in the swing of things and possibly revamping my display board from Research Showcase to use on Final Presentation Night.
Until next time,
Eileen Bau
